Today in History: Genesis Motors was launched on this day in 2015. Genesis is a luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Genesis ambitiously aims to battle the likes of BMW, Lexus, and Mercedes-Benz. In 2020, J.D. Power named Genesis the most dependable automotive brand in North America. In fact, three Korean car makers (Kia, Hyundai and Genesis) dominate the top 10 lists for vehicle reliability. The Genesis G90 carries a price tag of $72,950, though there are less expensive models.
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