The Toddlers' Truce on This Day in History

This Day in History: The Toddlers' Truce ended on this day in 1957. 

The Toddlers' Truce was an early British television scheduling policy that required transmissions to terminate for an hour each weekday between 6.00pm and 7.00pm – after the end of children's broadcasting and the start of the evening programs – so that young children could be put to bed.

"The policy didn't raise much of a reaction among audiences, although some in the government thought it reeked of a nanny state. However, the 1955 launch of the advertising-based ITV (in contrast to the BBC’s public broadcasting model) threw a wrench into the works. ITV felt that going dark for an entire hour, especially the one preceding primetime programming, meant the loss of an hour's worth of ad revenue, giving the BBC an unfair financial advantage." Source

Speaking of the nanny state...did you know that you need a license in the UK to watch live TV. 

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