Sunday, December 3, 2023

The Elvis '68 Comeback Special on This Day in History

 

This day in history: Singer Presents...Elvis, commonly referred to as the '68 Comeback Special, is an Elvis Presley concert special that aired on NBC on this day in 1968.

The 50-minute television special taped in June with a live audience in Burbank, California, aired on NBC in the United States marking the comeback of Elvis Presley after 7 years during which the legendary musician's career had centered on the movie industry. The eagerly-anticipated return of the "King of Rock and Roll" would prove to be the most watched special broadcast of the 1968 holiday season in the U.S. One observer would later note that "the Elvis special was not just a ratings winner; it was also one of the most riveting pieces of television ever broadcast. It was Elvis at his rocking best, interacting with an audience as he never had on film or on programs such as The Ed Sullivan Show", and that "the '1968 Comeback Special' proved that the singer was still the most powerful live entertainer in the world. Millions who had never before listened to Elvis found themselves caught under the singer's spell." At the close of the show, Presley concluded with the premiere of "If I Can Dream", a song inspired by Martin Luther King Jr. The show is followed by a Brigitte Bardot special.




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