This day in history: Gary Gilmore was born on this day in 1940. Gilmore was an American criminal who gained international attention for demanding the implementation of his death sentence for two murders he had admitted to committing in Utah.
Gilmore, for his execution, requested death by firing squad. Blood atonement is a Mormon thing, Gilmore chose firing squad because he felt the only way to atone for his crimes and get into Mormon heaven was to have his blood spilt on the earth.
In the seconds before he got his wish, his final words were: 'Let's do it'. Gilmore's final words were: 'Let's do it'. In 2015, an advertising executive said that Gilmore's words had inspired him to dream up sportswear giant Nike's famous 'Just Do It' slogan.
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