This Day In History: Colonel Sanders died on this day in 1980. He is best known for founding the fast food chicken restaurant chain Kentucky Fried Chicken (also known as KFC) and later acting as the company's brand ambassador and symbol. His name and image are still symbols of the company. However, the KFC story did not start until he retired in 1955 and received a measly pension check for $105. He knew he had to do something. Tony Robbins uses the following as a motivation: His first answer was, "Well, I have this chicken, recipe, everyone seems to love! What if I sold my chicken recipe to restaurants? Could I make money doing that?" Then he immediately thought, "That's ridiculous. Selling my recipe won't even pay the rent." And he got a new idea: "What if I not only sold them my recipe but also showed them how to cook the chicken properly? What if the chicken was so good that it increased their business? If more people come to see them and they make more chicken sales, maybe they will give me a percentage of those additional sales."
And he was persistent. In trying to sell his chicken, he was refused 1,009 times before he heard his first yes. He spent two years driving across America in his old, beat-up car, sleeping in the back seat, getting up each day eager to share his idea with someone new.
Later on, KFC was one of the first fast food chains to expand internationally, opening outlets in Canada and later in the UK, Mexico and Jamaica by the mid-1960s. Sanders obtained a patent protecting his method of pressure frying chicken in 1962, and trademarked the phrase "It's Finger Lickin' Good" in 1963.
In 1965, Sanders moved to Mississauga, Ontario to oversee his Canadian franchises.
He died at Jewish Hospital in Louisville, Kentucky, and his funeral services were held at the Southern Baptist Theological Seminary Chapel.
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