On this day in 1965, gasoline stations affiliated with the Cities Service Company changed their signs to reflect the new name, "CITGO", as well as a new symbol and new colors, as part of a $20,000,000 marketing changeover. Through a spokesman, the Oklahoma-based oil producer (later acquired as a subsidiary of Petróleos de Venezuela) announced that "The distance from which the new CITGO emblem and color scheme can be seen is twice that of the previous green and white Cities Service signs and stations." Stanley D. Breitweiser went on to say that the name had been chosen from "more than 80,000 possible choices" generated by a computer programmed to create new five-letter words that began with "C", and that the logo, colors and name had been developed with the assistance of the design firm of Lippincott and Marguiles. He explained that "Its first portion, CIT, is derived from Cities Service. GO implies the company's power, energy and progressive nature."
No comments:
Post a Comment